It amazes me the extraordinary effort gap between talking and doing. When you have the skills, and you've trained them, talking is a natural. But doing stands on a completely different league. Most of us have trouble sticking to simple acts like working out, eating properly, let alone embark in an endeavor and actually ship some product (whether it is writing a book, building a team, finishing that report, or closing a deal). Doing anything is an extraordinary feat.

Working in a large corporation is a constant struggle between talking and doing. Most meetings end up being a talking court, where your talking skills are put to test, yet very little is actually done. In most big companies talking has become a big deal. Not necessarily a bad thing. When an organization is big enough the coordination efforts grow exponentially and certain levels of the org chart (the upper ones, to be more precise) rely on talking and listening to make informed decisions. To those levels, people with solid talking skills ar valuable. If we don't implement a conscious balance between the talking and the doing, we end up promoting storytelling, and thus you end up in a company run by storytellers.

Henry Ford once said “You can’t build a reputation on what you’re going to do.” Well, watch out because that is precisely what may be happening around you, to you. Carefully check whether we're riding the tides while excelling at producing well thought out and outlined plans, because that is what we feel gets us to that long due promotion.